Let's celebrate spring in Princeton!

Experience Princeton is proud to announce the launch of our "Bloom Local" initiative. This collaboration between Experience Princeton and the Municipality of Princeton, running March 19-May 26, 2024, will celebrate the arrival of spring while fostering civic pride, kindness and community.

Together, we'll be highlighting Princeton's exciting bouquet of special events, art installations, new plantings and volunteer opportunities from March through May.

who we are

Charming, Vibrant, Historic Princeton

Princeton is one of the best-known and most beautiful college towns in the country, with a rich history, a prime location halfway between New York and Philadelphia, and an established reputation for innovation. But it’s also a really fun place to hang out.

Visitors from around the world come to Princeton to explore its many cultural offerings and landmarks, scenic trails and parks, unique boutiques and diverse restaurants, and quaint neighborhoods.

Spend a day in Princeton and you'll quickly discover its many quirky charms and lively spirit, as well as its strong tradition of refined elegance.

Pink Magnolia Trees on Princeton University Campus
Suspension Cable Bridge at Princeton Institute for Advanced Study


Fun Facts + Stellar Stats

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3000 Extras

Filming for the 2001 movie A Beautiful Mind included auditions at Princeton University for 3000 extras.

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Four Months

Princeton was the nation’s capital for four months when, during the summer of 1783, the Continental Congress met in Nassau Hall.

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Institute Woods, located at the Institute for Advanced Study, is a peaceful refuge open to the public for hiking, bird-watching and contemplation.

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One Bedroom

The Albert Einstein House on Mercer Street, where Einstein lived for 20 years, is currently a 3,674-square-foot, one-bedroom private residence.


Business Spotlights

Princeton is home to many unique local businesses, known and loved across the region and beyond.

Tipple + Rose

Tipple + Rose

Tea Parlor and Apothecary

Tipple + Rose is a tea parlor and apothecary serving high tea in a cozy space and selling unique gifts and specialty teas in a retail shop that also features a zero-proof bar with a full range of non-alcoholic beverages. Popular menu items include artisan sandwiches, soups, quiches and fresh baked goods.

210 Nassau Street
Princeton, NJ 08542
(609) 303-0277

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Premium Office Supply Store

Serving Princeton Since 1919, Hinkson’s office supply store is one of Princeton’s oldest family-run businesses and a staple in the community. Hinkson’s offers premium office and printing supplies, both in store and online, and convenient shipping services.

28 Spring Street
Princeton, NJ  98542
(609) 924-0112

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Trattoria Procaccini

Trattoria Procaccini

Traditional Italian restaurant

Trattoria Procaccini is a neighborhood, family restaurant serving dishes passed down for three generations using natural, organic, locally sourced ingredients in a comfortable, inviting environment. Established in 1996, Trattoria Procaccini is known for its pizza, fresh salads, handmade pastas, Italian and seasonal specialties, soups and fresh-baked bread.

354 Nassau Street
Princeton, NJ 08540
(609) 683-9700

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Experience Princeton Unveils New Name and Brand Identity 

The Princeton Business Partnership is pleased to announce Experience Princeton as its new name, along with a new logo and tagline to support its brand strategy. 

Experience Princeton President Aubrey Haines notes, “The Experience Princeton brand was developed with many purposes in mind: to welcome visitors from around the world, to uphold Princeton’s reputation for excellence, and to be a responsible, engaged and forward-thinking ambassador for local business.”


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Nassau Street - Princeton NJ

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