Around Every Corner
who we are
Charming, Vibrant, Historic Princeton
Princeton is one of the best-known and most beautiful college towns in the country, with a rich history, a prime location halfway between New York and Philadelphia, and an established reputation for innovation. But it’s also a really fun place to hang out.
Visitors from around the world come to Princeton to explore its many cultural offerings and landmarks, scenic trails and parks, unique boutiques and diverse restaurants, and quaint neighborhoods.
Spend a day in Princeton and you'll quickly discover its many quirky charms and lively spirit, as well as its strong tradition of refined elegance.
Fun Facts + Stellar Stats
Filming for the 2001 movie A Beautiful Mind included auditions at Princeton University for 3000 extras.
Princeton was the nation’s capital for four months when, during the summer of 1783, the Continental Congress met in Nassau Hall.
Institute Woods, located at the Institute for Advanced Study, is a peaceful refuge open to the public for hiking, bird-watching and contemplation.
The Albert Einstein House on Mercer Street, where Einstein lived for 20 years, is currently a 3,674-square-foot, one-bedroom private residence.
Princeton is home to many unique local businesses, known and loved across the region and beyond.
Princeton Corkscrew Wine Shop
Artisanal Wines from Around the World
Since 1996, Laurent Chapuis has offered a variety of artisanal wine from world-renowned regions around the world at his venerable Palmer Square wine shop. The Princeton Corkscrew prides itself not only on offering an international selection of hand-crafted, small-production wines, but also on its temperature-controlled shop and highly knowledgeable staff.
49 Hulfish Street
Princeton, NJ 08542
4 Elements Wellness Center
Bespoke supplier of wellness services
Silvia Fedorcika, founder of 4 Elements Wellness Center, believes that everyone should be able to relax, renew and immerse themselves in an elemental experience that restores them. Established in 2017, 4 Elements prides itself on treating the body and mind to strengthen the whole person.
Princeton Shopping Center
301 North Harrison Street, Suite 36
Princeton, NJ 08540
Traditional Italian restaurant
Trattoria Procaccini is a neighborhood, family restaurant serving dishes passed down for three generations using natural, organic, locally sourced ingredients in a comfortable, inviting environment. Established in 1996, Trattoria Procaccini is known for its pizza, fresh salads, handmade pastas, Italian and seasonal specialties, soups and fresh-baked bread.
354 Nassau Street
Princeton, NJ 08540
Princeton NEWS & DISCOVERIES
Experience Princeton Unveils New Name and Brand Identity
The Princeton Business Partnership is pleased to announce Experience Princeton as its new name, along with a new logo and tagline to support its brand strategy.
Experience Princeton President Aubrey Haines notes, “The Experience Princeton brand was developed with many purposes in mind: to welcome visitors from around the world, to uphold Princeton’s reputation for excellence, and to be a responsible, engaged and forward-thinking ambassador for local business.”