Experience Princeton.
Discover Opportunity.

who we are

Experience Princeton

Experience Princeton is a nonprofit organization established in 2022 as the Princeton Business Partnership, Inc., a Special Improvement District (SID) dedicated to strengthening and promoting all of Princeton, New Jersey, through placemaking, marketing and economic development.

Experience Princeton serves a wide and varied geographic area that includes large shopping centers and small boutiques, hotels and conference centers, unique residential neighborhoods, historic sites and cultural landmarks, major roadways, quiet backstreets and, of course, one of the world’s most prestigious and beautiful universities.

Princeton Public Library
Nassau Street Princeton NJ

Our Place in the World

Though located about equidistant from New York and Philadelphia, Princeton stands on its own as a unique municipality that attracts entrepreneurs, innovators, business owners, community leaders, service organizations, tourists and residents, as well as students and academics. 

Princeton is simply a wonderful place to be. We are excited and proud to be a champion for its success and a partner in its future.

Nassau Street Businesses - Princeton NJ

Our Mission

Experience Princeton Orange Logo

Experience Princeton shall shape, maintain and grow a flourishing Princeton economy by offering an exceptional experience for residents and visitors; and advocate for a robust and diverse business community through strong partnerships.

“Discoveries are often made by not following instructions; by going off the main road; by trying the untried.”

 – Frank Tyger, former columnist and humorist

Board of Directors

Kristin Appelget, Princeton University

Joy Chen, Joycards

Julie Drobits, Edens

Caleb Feiring, Princevest

Mark Freda, Municipality of Princeton

Matthew Giammanco, AvalonBay Communities

Rachel D. Grainger, Corporate and Nonprofit Leader and Advisor

Aubrey Haines, Princeton Property Partners

William D. Hare, McNeely, Hare & War LLP

Jamie Herring, Herring Properties

Bob Hillier, Studio Hillier

Michelle Pirone Lambros, Municipality of Princeton

Helena May, 300 Witherspoon

Raoul Momo, Terra Momo Restaurant Group

Jennifer Podolsky, Princeton Public Library

Lori Rabon, Palmer Square

Andrew Siegel, Hamilton Jewelers

Join Us

Experience Princeton encourages members of the community to participate in its work by joining one of these four volunteer-run teams: Economic Development, Marketing and Events, Governance, and Streetscape and Services.

Anyone interested is invited to join. Contact us at Isaac@princetonbusiness.org for more information or to volunteer.

Fun Facts + Stellar Stats

Since Experience Princeton was established ...


Social Media
Channels Set Up


New Businesses
Opened in the SID




Volunteer Hours

Special Improvement Districts (SID)

Frequently Asked Questions & Answers

Why is Experience Princeton considered a Special Improvement District (SID)? What are the benefits of being part of a SID? What services does a SID offer its community? These are just some of the most frequently asked questions we are asked.

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