July 11, 2025
Experience Princeton to Offer Businesses Access to Placer.AI Marketing Tool
July 11, 2025 — Experience Princeton is proud to announce that we've signed a contract with the marketing analytics company Placer.ai to help businesses better understand the needs of Princeton consumers.
What is Placer.ai?
Placer.ai's is an analytics platform that helps businesses track consumer behavior in the real world.
How they do it
Location Intelligence: They utilize data to gain insights into how people interact with physical spaces, including foot traffic patterns, demographics, and competitive landscapes.
Data Sources: Placer.ai collects anonymized location data from mobile devices and leverages a large panel of devices across the U.S. to ensure accuracy and representativeness. They also partner with over 500 mobile apps to gather data.
What their plaform offers
Visitation Trends: Accurate foot traffic counts, dwell time, and analysis of how events and seasonality impact visits.
Trade Areas: Mapping of a business's true trade area, including the zip codes and demographics of visitors.
Audience Insights: Analysis of audience demographics, including income, gender, and preferred shopping locations.
Competitive Benchmarking: Comparison of a business's performance against competitors.
Industry Trends: Analysis of emerging brands and trends within various industries.
Use Cases: Businesses across different industries, including retail, commercial real estate, hospitality, finance, and government, utilize Placer.ai to:
— Optimize site selection for new stores or restaurants.
— Understand consumer behavior and preferences to tailor marketing campaigns.
— Evaluate the performance of existing locations.
— Analyze market trends and identify growth opportunities.
— Streamline expansion efforts and improve operational efficiency.
Want to learn more?
Contact Experience Princeton's Executive Director Isaac Kremer at isaac@princetonbusiness.org.
