Experience Princeton Announces New Witherspoon Street Initiative

June 10, 2024, For Immediate Release

Experience Princeton announces new Witherspoon Street initiative

Princeton, NJ  — Experience Princeton is pleased to announce our new "We're Open" ad campaign focused on the vital and important businesses of North Witherspoon Street.

As the corridor undergoes a beautification project this summer and fall, this campaign will highlight the dynamic Princeton retailers, restaurants and service providers that are open for business and ready to serve the Princeton community during this construction period.

"As Princeton undergoes a once-in-a-generation upgrade of its sidewalks, streets, and infrastructure, it is crucial to support the neighborhoods and businesses that give our community a unique identity," said Experience Princeton Executive Director Isaac Kremer. "With the support of residents and customers we will emerge stronger and better from the disruptions caused by construction."

The "We're Open" campaign will debut Wednesday, June 12,  on social media and in Town Topics. The first ads will spotlight Homestead Princeton, the home decor mainstay led by Kristin and Ron Menapace. The campaign will then spotlight a different Witherspoon Street business each week.

In tandem with this campaign, Experience Princeton has also launched a Witherspoon Street "Neighborhood Spotlight" page at experienceprinceton.org/witherspoon-street that highlights all of the great businesses along the corridor, including:

Affordable Tree Removal Service

Arts Council of Princeton

B + B Hair Color Studio

Bruce G Cassidy & Associates

Chapin Cuisine

Clay Learning Center

Conte’s Pizza

Delizioso Bakery + Kitchen

Edison Partners

Elite Five Sushi & Grill
Hiltons Princeton

Hunan Cuisine

Homestead Princeton

Joshua Zinder Architecture

Junior League of Princeton

KSS Architects

La Mexicana II

Laurie O'Neil, Keller Williams

The Meeting House


MoneyBag Multiservice

Paul Robeson House of Princeton

Practical Solutions Group

Prime Omega Fitness

Princeton Soccer Experience

Priyanka Singh

Sakrid Roasters

Studio Hillier

Studio ONE60


Tiger’s Deli

Tiger Garage

Vaseful Flowers & Gifts

This effort is just one of Experience Princeton's efforts to promote the retailers, restaurants, non-profits, entertainment venues and service providers of Princeton this summer. Stay tuned in the coming days for more information on our next seasonal community initiative.


Experience Princeton is a volunteer-based, nonprofit organization founded in 2022 that aims to shape, maintain and grow a flourishing Princeton economy by offering exceptional experiences for residents and visitors.

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